The Best Men Can Be

5/7/19

` As we have been analyzing commercials and ads in class, I have been looking at commercials I see so often every day in a much different way. I look at the actors used, the voice over/music, the setting, and the overall message. After we spent a class watching commercials, I remembered an ad Mr.Masincupp once showed us in his class, Gillette’s “We Believe: The Best Men Can Be.” I really admire this ad and think it does a great job of making a memorable commercial for a viewer that ensures they will remember it. Unlike others, this commercial doesn’t talk about the product at all, and doesn’t even show men shaving their face at any point. Instead, it focuses on making a video that conveys a strong and important theme.

The video starts off on men’s faces of all different ethnicities.Then, we see footage of a boy being chased by bullies, two little boys fighting on the ground, a boy crying to his mom after being bullied, men assaulting women, etc. These videos made me think of our society and how we are so pushed into these beliefs through media. It shows teenagers watching music videos of girls crowding around men, a man “messing around” with a women in the kitchen, and other actions that are exactly what media gives boys. So no wonder we have issues with bullying and rape, that’s all we know or have been taught. Then, the voice over gives a solution, to raise the young boys now to know right from wrong and to not make the excuse, “Boys will be boys.” Next, we see men taking action to stand against those who are bullying or harassing. It says, “men need to hold other men accountable,” “Instead of making excuses, we need to make change,” and “The boys of today will be the men of tomorrow.” This inspiring turnaround leaves the viewer wanting to make a change for the future generation. It shows the importance of raising children with care because they’re lives are more important for our future. It proves we must not excuse the bad behavior we see in young boys, and rather hold them accountable and make them fix their mistakes to their greatest ability. I greatly admire Gillette for making this video that brings attention to social issues of today, unlike other product advertisement.

https://www.youtube.com/watch?v=koPmuEyP3a0&list=PL5urOKdhITFRVs9suuFACe1cyRmduStqQ&index=1

Comments

Mid90s

4/22/19 4/22/19 Last night I was watching a movie, mid90s, that was recently written and directed by Jonah Hill. The movie takes place in East Oakland, California during the mid 90s, and focuses on a group of four skaters and a little boy that looks up to them and eventually becomes a part of their close-knit group. Every member of the group goes through struggles that many go through today: abusive family, drug addiction, poverty, and loss of family members. Yet, all the boys come together to skate and use it as an escape from whatever they are going through. The main character, nicknamed “sunburn,” is the youngest character, looking for a getaway from his violent brother and immature mother. While on a bike ride through his neighborhood, he sees a group of boys skating a store and smiles while he watches them. Later that night, he spends hours teaching himself to skate, falling, and getting back up every time. He clearly is determined and it later pays off. S...

Women in Media

5/25/19 By watching MissRepresentation, I learned a lot about the history of women’s roles in media. I was surprised to watch how women journalists on the news were depicted by their appearance so much by men. It was unbelievable what men said about women on national television showing no respect. This movie helped me understand why women often feel so discouraged to be involved in politics and media in general. In the film a man said the more power women get, the more backlash they receive for it. I agree with this statement and think it’s a result of men being taught that they have to be smarter, stronger, and better than women. The film also talked about this issue. I think boys are being raised to believe they can’t show their emotions and they have to act tough and strong. They learn these ideals through media and common phrases like “Boys will be boys” and “You throw like a girl.” Although these may not have like they have a big impact on boys, when everyone in ...

Children’s Favorite Entertainment: Disney

5/15/19 Living in California, just about seven hours away from where many of America’s movies, shows, ads, etc. are made, I think we all can agree that we live in a time where the entertainment industry is huge. I personally rely on many types of entertainment each day. I couldn’t imagine a day without having the tv on or watching a video. One major business in the entertainment industry is Disney. I’d say it may even be the largest source of entertainment for children in America today. From the classics like Cinderella , to a dream vacation at Disneyland, Disney has had a huge impact on my childhood as well as many others. Each year they have continuously come out with new shows, movies, rides, princesses that make themselves one of the big businesses reliant on lovemarks. Having two little sisters, I tend to see Disney channel on the tv every Saturday morning still and have found that the shows being produced today are practically the same as 10 years ago. Shows that I love...

Zoe Maggio's Blogs

Search This Blog