The Best Men Can Be

5/7/19

` As we have been analyzing commercials and ads in class, I have been looking at commercials I see so often every day in a much different way. I look at the actors used, the voice over/music, the setting, and the overall message. After we spent a class watching commercials, I remembered an ad Mr.Masincupp once showed us in his class, Gillette’s “We Believe: The Best Men Can Be.” I really admire this ad and think it does a great job of making a memorable commercial for a viewer that ensures they will remember it. Unlike others, this commercial doesn’t talk about the product at all, and doesn’t even show men shaving their face at any point. Instead, it focuses on making a video that conveys a strong and important theme.

The video starts off on men’s faces of all different ethnicities.Then, we see footage of a boy being chased by bullies, two little boys fighting on the ground, a boy crying to his mom after being bullied, men assaulting women, etc. These videos made me think of our society and how we are so pushed into these beliefs through media. It shows teenagers watching music videos of girls crowding around men, a man “messing around” with a women in the kitchen, and other actions that are exactly what media gives boys. So no wonder we have issues with bullying and rape, that’s all we know or have been taught. Then, the voice over gives a solution, to raise the young boys now to know right from wrong and to not make the excuse, “Boys will be boys.” Next, we see men taking action to stand against those who are bullying or harassing. It says, “men need to hold other men accountable,” “Instead of making excuses, we need to make change,” and “The boys of today will be the men of tomorrow.” This inspiring turnaround leaves the viewer wanting to make a change for the future generation. It shows the importance of raising children with care because they’re lives are more important for our future. It proves we must not excuse the bad behavior we see in young boys, and rather hold them accountable and make them fix their mistakes to their greatest ability. I greatly admire Gillette for making this video that brings attention to social issues of today, unlike other product advertisement.

https://www.youtube.com/watch?v=koPmuEyP3a0&list=PL5urOKdhITFRVs9suuFACe1cyRmduStqQ&index=1

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