5/7/19
As I’m sure we all are aware of by now, the Met Gala took place today, May 7th. The Met Gala is a well-known fundraiser for the Metropolitan Museum of Art. This event takes place the first Monday of May every year, and is arguably the biggest event of the year. Since 1946, the Met Gala has been a high class event that all the biggest celebrities are expected to be at, and iconically dressed. This event puts on a lot of pressure for the celebrities themselves as well as the designers that dress them. It is ultimately a huge fashion show for the biggest name brands like Versace, Gucci, Louis Vuitton, Chanel, Marc Jacobs, and so many more. In a way, this event can be a major marketing opportunity for these brands, as if they didn’t make enough money already. For example, this year Serena Williams, one of the hosts, wore a beautiful long yellow dress. On the Met Gala’s instagram they posted a picture of her and clearly stated the dress was made by Versace. Serena Williams is a great influencer of our generation, and a fan of hers would definitely take note of her memorable Versace dress and favor the brand. As the celebrities walk past the red carpet, they go through an exhibit showcasing more of the name brands and their best works from the past years.
Each year, the event has a theme. This year’s being “Camp: Notes on Fashion,” designers went for bold and exaggerated styles. We can clearly see this theme throughout the red carpet. Some years in the past, the theme of the Met Gala has been controversial. In 2015, the theme was “China: Through the Looking Glass.” A majority of the carpet was filled with celebs in red or chinese culture patterns. But, many viewers criticized that they were still dressed by non Chinese brands like Versace, Louis Vuitton, etc. This brought up a good point and lot of conversation about the met gala. In fact, the only person dressed by a chinese designer was Rihanna in a gold robe designed by Guo Pei. Last year, the theme was controversial as well, “Fashion and the Catholic Imagination.” Many people dressed in gold, had angel wings, and lots of feathers. While others were offended by this and made comments like “My religion is not your Gala outfit” or “Everyone knows they'd have never dared do it to Islam or Judaism.” Through research, I found that the hosts and committee of the Met Gala purposely chooses themes that may be controversial because they want to get people thinking, questioning, and talking about social issues. I think this is a very good tactic because as viewers, we can see how our favorite celebrities choose to take on certain topics.
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